Emirates extends historic Real Madrid partnership to 2031

AFP

Dubai-based airline Emirates has extended its historic partnership with football giants Real Madrid until 2031.

The world's largest long-haul airline has been the official airline partner of Spanish side Real Madrid since 2011, becoming the club's shirt sponsor in 2013, and will continue this for both the men's and women's teams for at least another five years.

The renewal marks a major milestone not only as one of the highest profile sponsorships in football, but also the longest-running jersey sponsorship in La Liga history.

Beyond match kits, the agreement includes extensive Emirates brand visibility throughout Madrid's stadium the Santiago Bernabeu, the club's training facilities, their youth teams and the Emirates lounge - an exclusive in-stadium hospitality space.

The sponsorship also strengthens the airline’s presence in basketball, covering a newly signed multi-year agreement making Emirates the official main sponsor of Real Madrid's basketball club through 2031.

Emirates also sponsor the shirts of football heavyweights Arsenal, AC Milan, Benfica and Olympique Lyonnais, as well as being the title sponsor for the English Emirates FA Cup for nearly a decade.

The airline also supports the UAE Pro League, including the 14 clubs that compete for the national title.

Real Madrid President Florentino Perez - who has overseen five La Liga titles and six Champions League titles since Emirates' sponsorship - said: "Our partnership reflects the strong and unique relationship we have built over the years. We have stood side by side throughout one of the most successful periods in our club’s history, and we remain committed to continuing this journey together."

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