Modi's ad campaign stops as election rules kick in


The advertising blitz by Indian Prime Minister Narendra Modi's administration has stopped on Monday, a day after the schedule for the general election was announced.

Citing the code of conduct, that comes into play on Monday, the election commission said "no advertisements shall be issued in electronic and print media highlighting the achievements of the govt. at the cost of public exchequer".

In 10 days, Modi's Bharatiya Janata Party (BJP) has reportedly published more than 162 newspaper ads in leading national dailies.

On Monday, however, the Times of IndiaHindustan Times and Indian Express carried no government ads.

The Indian general election will be held over seven stages from April 11.

More from International

Coming Up on Dubai Eye

  • Nights on Dubai Eye 103.8

    12:00am - 6:00am

    Dubai Eye complements the conversation with the music you love from the eighties, nineties and newer.

  • The Business Breakfast

    6:00am - 10:00am

    The Business Breakfast is the day’s must listen for the UAE’s business leaders, and those who aspire to be.

On Dubai Eye