Jeff Bezos will fly on Blue Origin spaceflight with winner

Amazon.com Inc founder Jeff Bezos and his brother will join the winner of an auction for a seat on Blue Origin's New Shepard spacecraft, the billionaire said on Monday.

Blue Origin, Bezos' rocket company, is targeting July 20 for its first suborbital sightseeing trip on its spacecraft, a landmark moment in a competition to usher in a new era of private commercial space travel.

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