Dubai invites world to enjoy epic summer


The latest phase of the Dubai Destinations campaign has kicked off, with the city lining up a host of diverse activities to enthrall and entertain tourists and residents during summer.

Running till the end of August, the campaign showcases what makes Dubai a one-of-a-kind summer destination.

Two interactive #DubaiDestinations summer guides focused on children’s activities kicked off the proceedings, with breakfast with penguins, thrilling rollercoaster rides, butterfly tours and superhero catch-ups as part of the agenda.

The first guide lists activities at 115 destinations across malls, retail outlets, theme parks like IMG Worlds of Adventure and Dubai Parks and Resorts and beaches, while the second features a list of around 40 exciting summer camps for children

There's also the much-loved Modesh World, which offers a range of stage shows and fun activities for children.

Available in both English and Arabic, the guides can be accessed on Brand Dubai’s website, and Instagram account.

"The latest phase of the #DubaiDestinations campaign invites local and global audiences to explore the unique destinations, hidden gems and exciting activities that make the emirate one of the world’s most popular destinations," highlighted Shaima Al Suwaidi, Director of Brand Dubai, the creative arm of the Government of Dubai Media Office.

The #DubaiDestinations campaign was launched in December 2021 under the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make it the world’s best city to live and visit.

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