Lady Gaga to launch beauty range exclusively on Amazon

Mike Coppola / GETTY IMAGES NORTH AMERICA / AFP

Lady Gaga is finally launching her long-awaited beauty brand exclusively on Amazon.

The brand, Haus Laboratories, will launch in September for shoppers in nine countries, including the UK, the US, Japan, France and Germany.

Lady Gaga made the big announcement with a campaign video featuring women and men of all nationalities wearing dramatic makeup alongside the singer herself. 

"The last thing the world needs is another beauty brand... but that's too bad," she said, adding that the products are aimed at everyone. 

"They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself."

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