Lady Gaga to launch beauty range exclusively on Amazon

Mike Coppola / GETTY IMAGES NORTH AMERICA / AFP

Lady Gaga is finally launching her long-awaited beauty brand exclusively on Amazon.

The brand, Haus Laboratories, will launch in September for shoppers in nine countries, including the UK, the US, Japan, France and Germany.

Lady Gaga made the big announcement with a campaign video featuring women and men of all nationalities wearing dramatic makeup alongside the singer herself. 

"The last thing the world needs is another beauty brand... but that's too bad," she said, adding that the products are aimed at everyone. 

"They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself."

More from Business

Coming Up on Dubai Eye

  • The Business Breakfast Night Cap

    8:00pm - 9:00pm

    When business at breakfast just isn’t enough… we bring you an extra helping of broadcasting favourites, Malcolm Taylor, Brandy Scott and Richard Dean!

  • The Night Shift with Mark Lloyd

    9:00pm - 12:00am

    Musicians and music, entertainers and entertainment, industry gossip and songs selected by you, get ready to bring your night time to life!

On Dubai Eye

  • Tony Robbins Live in Dubai

    Najahi Events presents the highly anticipated Tony Robbins Event, Achieve the Unimaginable with Celebrity Guest Appearances, Live at the Coca Cola Arena, 3rd September.

  • Farmer's Kitchen

    Welcome to Farmer's Kitchen, the brand new show for foodies on Dubai Eye 103.8.

  • Brandy Scott Signs TV Deal!

    Brandy Scott's novel, 'Not Bad People' will be adpated for television. Watch her interview here.